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GoPro products are now available on 3rd party sites such as Amazon for the same price as gopro.com. Previously, GoPro cameras were around $100 less on Gopro.com as long as you agreed to get a 1 yr subscription for free.
The subscription wasn’t available on Amazon and other sites, which made it $100 cheaper to get GoPro cameras from gopro.com. This clever marketing tactic not only increased GoPro’s revenues from subscription but it diverted sales from third parties to Gopro.com, decreasing GoPro’s costs of commissions to third parties.
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